our services

Ground Control PR helps companies build profile, earn attention and communicate clearly when it counts. From launches and media relations to long-term strategy and issues management, we work out what needs to be said, who needs to hear it and the best way to get it there.

Media Relations

With deep relationships across New Zealand’s mainstream, business, technology, lifestyle and trade media, Ground Control provides trusted counsel on when to speak, what to say and where a story is most likely to land. We help clients stay in the public eye for the right reasons, and out of it when required.

Strategic Communications

Never attention for attention’s sake. Ground Control develops clear communications strategies around the outcomes that matter to your business, identifying the stories, audiences and moments worth investing in, and helping you stay on course as things change around you.

Brand Storytelling

The strongest businesses tend to have more good stories than they realise. We find the people, ideas and details that make yours worth paying attention to, then shape them into clear narratives that can travel across media, owned channels and the conversations happening around your brand.

Launch PR

How you launch a business, product or project can shape how it is remembered for years to come. From our PR control room, we help build the story, create momentum and amplify launches across media, creators and social platforms so they reach the people who matter.

Thought Leadership

Being visible is one thing. Being worth listening to is another. We help founders, executives and experts identify the ideas they can credibly own, then turn those into commentary, interviews and stories that build authority over time.

Influencer Engagement

The right voice is more valuable than the loudest one. Ground Control connects brands with creators who have genuine relevance to the story, then builds campaigns that give them the freedom to make it feel like theirs.

WHAT OUR CLIENTS SAY

Proactive, pragmatic and easy to work with

Ground Control has been a trusted PR partner for OPPO New Zealand, helping us turn product launches, partnerships and brand stories into meaningful local coverage. Their strong understanding of the NZ media landscape, excellent journalist relationships and clear understanding of our brand consistently help us cut through a very competitive category. They're proactive, pragmatic and easy to work with, and importantly, they operate as a genuine extension of our team.

Morgan Halim, OPPO New Zealand Managing Director

like a best friend with our professional interests at heart

We’ve worked with Ground Control since launching Boring Oat Milk and they have felt like an extension of our team. I call and they'll pick up the phone immediately. They’re always passionate about our work, give sage advice and deliver great results. Essentially like a best friend, that has our professional interests at heart.

Morgan Maw, Boring Oat Milk Founder

IDEAS LED AND COMMITTED

“Strategic and insightful, they understood our market, are well connected to NZ media and KOL, ideas-led and fast communicators who were committed to do the best possible job to get the brand launched with impact (within a finite budget)”

Steph Davies, TWYG Co-Founder

HIT THE GROUND RUNNING

“We hit the ground running with Olivia and Rosie with a short lead time to our activation series. Both were extremely professional, fun and delivered the outcomes beyond our expectations. Highly recommend!”