about us

In a world full of noise, ground control gets you in front of the people that matter. Building your brand’s reputation, growing your public presence and earning media attention that sticks.

OLIVIA BOSWELL

CO-DIRECTOR

Olivia leads on Ground Control’s consumer and lifestyle work with a deep understanding of the FMCG, beauty and cultural sectors, having launched some of New Zealand favourite brands to market. A trained journalist, Olivia brings creative thinking and commercial clarity to every brief.

Leni ma'ia'i

CO-DIRECTOR

Leni leads on Ground Control’s corporate PR and issues management work with the spirit of a journalist and the heart of an optimist. He has managed, grown, and protected the reputations of some of the biggest (and smallest) organisations in the world.‍

‍Outside of the daily newscycle, Leni can be found testing Father Time as a longstanding member of the New Zealand volleyball squad.

Rosie Herdman

Pr specialist

Rosie leads on all things PR and influencers at Ground Control. Previously a lifestyle journalist for leading media outlets, she brings a deep Editorial understanding to our work. As a details driver, Rosie ensures every piece of the puzzle is in place for our clients.

our services

Ground Control PR helps ambitious companies, people and startups navigate attention. Whether launching something new or traversing turbulence, our strategic communications support helps clients stay on course.

MEDIA RELATIONS

With deep relationships across mainstream, tech, lifestyle, consumer and trade media, we provide reliable counsel to keep clients in (and out) of the public eye.

Launch pr

How you launch your business, product or project will impact how it’s remembered for years to come. From our control room, we guide and amplify these launches to be heard across a wide range of media and social platforms.

Communications Strategy

Never attention for attention’s sake, Ground Control PR provides concrete communications strategies aimed at securing real-life business outcomes.

INFLUENCER CAMPAIGNS

With an enviable black book, we connect your brand with the right KOLS and creators to tell your story. From strategy and sourcing to relationship management and results, we handle influencer partnerships that feel authentic and drive real results.

Reputation Management & Crisis pr

We have a proven track record of providing fast, considered guidance for people and companies in a time of crisis. With the pressure of an unfolding issue, we equip clients with the confidence to make the right decisions.