Ground Control

Because a story told well can change an entire business

Your trusted PRs

The Ground Control PR team is the trusted set of hands behind many of our country’s most meaningful stories. Led by Leni Ma'ia'i and Olivia Boswell, our Auckland PR agency has deep connections across New Zealand media, creators and business.

our services

Ground Control PR helps ambitious companies, people and startups navigate attention. Whether launching something new or traversing turbulence, our strategic communications support helps clients stay on course.

MEDIA RELATIONS

With deep relationships across mainstream, tech, lifestyle, consumer and trade media, we provide reliable counsel to keep clients in (and out) of the public eye.

Launch pr

How you launch your business, product or project will impact how it’s remembered for years to come. From our control room, we guide and amplify these launches to be heard across a wide range of media and social platforms.

Communications Strategy

Never attention for attention’s sake, Ground Control PR provides concrete communications strategies aimed at securing real-life business outcomes.

INFLUENCER CAMPAIGNS

With an enviable black book, we connect your brand with the right KOLS and creators to tell your story. From strategy and sourcing to relationship management and results, we handle influencer partnerships that feel authentic and drive real results.

Reputation Management & Crisis pr

We have a proven track record of providing fast, considered guidance for people and companies in a time of crisis. With the pressure of an unfolding issue, we equip clients with the confidence to make the right decisions.